The Sparta Store has something for everyone. Stop by the next time you’re in town! We’re located at 3 North Main Street in downtown Sparta, NC, right across from the courthouse. Also, check out the online store at spartastore.com.
Economists agree the best strategy for recovery in a recession is, arguably, buying and selling. Small business isn’t going to be overtly included in the government stimulus package, so we should take it upon ourselves to strive to increase sales of our products and services and to buy – especially from other small businesses.
What works on a national level will work on a local level. If both parties (seller and buyer) are local, both benefit, and eventually we all benefit from a stronger local economy.
“Shop local” includes everything from trips to the drugstore to large contract jobs. It isn’t protectionism, but a positive action that strengthens us all.
ISI recently completed publication of 10,000 copies of a reprint of the original 1889 Alleghany Star Newspaper. We scanned a copy of the newspaper supplied by Sparta Mayor John Miller. The original paper was only 4 pages with few ads.
ISI added 4 more pages of county news stories and 78 period style ads. Advertisers were encouraged to submit ads in the same style as the original 1889 Star pages, without logos. Any logos we received, we regenerated to line illustrations. Though not entirely historically accurate (some clip art was from the 1920’s) the paper contained no photos, colors, or screens. All illustrations were line shot style in black and white.
Publishing the entire paper, from inception to delivery was approximately 2 months. ISI sold all ads, built or rebuilt all (but 3) and got 100% advertiser approval before the print date.
This first fundraiser for the Alleghany County Sesquicentennial put the finance committee in the black before the kickoff at the Mountain Heritage Festival from ad sales alone, as all but one ad was paid for by deadline. Copies are available at 50-cents per copy all around Sparta.
Here are examples of ads we generated:
The AHGS cookbook, Recipes That Raised Us, now in its second printing, was the first cookbook ever to win the award, given by the North Carolina Society of Historians, at the 2008 Banquet and Award Ceremony in Hickory on October 11.
Imaging Specialists performed all prepress work including cover photography and design, page design, type setting, illustrations, and photographs. There were 11 illustrations and approximately 125 photographs submitted and printed.
The cookbook is a memorial that includes photos and stories with old timey southern recipes. Copies are available in Sparta at the Alleghany County Public Library, Buxton Abbey, Victoria’s Tea Time, Imaging Specialists, or online at www.spartastore.com. The price is $20 each or $15 each for 3 or more.
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