ISI works with our customers to develop effective, attractive social media posts that inform and entertain visitors.
Elements like links and tags develop interaction and improve visibility. We pay close attention to statistical information provided by Facebook so that we know our audience demographic, what they like and when they’re online.
Imaging Specialists not only develops social media posts but we also help administrate those type of pages. We monitor post responses and interact with site visitors, answering questions and requests, “liking” comments, sharing customers’ posts and, sometimes, even eliminating negative comments or attacks.
It’s called reputation management and it is becoming more and more necessary for companies- no matter the size- to interact with web site and social media visitors as they once would have in person. Think of it like an online customer service department.
Our idea was copied a few days later by the Ashe County Chamber of Commerce on their own Facebook page, and can be seen, here.
We also help monitor and respond to visitor posts at customer review sites like TripAdvisor and Yelp. Even informational and directory sites need to be monitored and updated periodically.
We have even had to work to remove “unofficial” Facebook or Instagram accounts. Pages that were initiated by former employees who might still have access or by someone, not affiliated with a company or organization can cause problems or confusion.
It is necessary, at an increasing number of types of sites, to respond to requests; to answer reviews (both good and bad!) and to monitor the internet for disinformation.
The beautiful photograph was made by Suzanne’s husband, Bobby Irwin. ISI designed the cover and interior pages, built the files and we publish books in the Stratford Oaks series. We market the books under our imprint, Star Route Books.
